Available for new opportunities
Harry Ashby
Senior Social & Influencer Consultant
Senior consultant specializing in social media strategy, influencer partnerships, and creator-driven campaigns. With 6+ years delivering multi-market campaigns for Meta, Uber, and Disney, I turn creator relationships into measurable business results. Currently building innovative products in the creator economy space.
About
Senior Social & Influencer Strategy Consultant with 6+ years delivering multi-market campaigns for Meta, Uber, and Disney. Specialist in building high-performing creator partnerships, scaling brand-to-influencer strategy, and turning influencer relationships into measurable ROI. Founder of Creata, a product studio creating tools for the creator economy.
Experience
Senior Social & Influencer Strategy Consultant
Various Agencies & Global Brands
Contract / Project-Based
- →Led senior-level social and influencer strategy for global brands including Meta, Uber and Disney
- →Delivered multi-market campaigns across UK, Australia and US
- →Acted as senior client contact for strategic and commercial conversations
- →Developed proposals, budgets and performance measurement frameworks
Head of Global Strategy
Family Talent Management Agency
Australia / Remote
- →Shaped agency-wide strategic frameworks for client growth, creator partnerships and campaign delivery
- →Managed marketing and brand campaigns for family-owned companies including Bubs Australia and Nuby
- →Oversaw high-level campaign planning, creator strategy and performance direction across key accounts
- →Collaborated with leadership on positioning, expansion and strategic partnerships
Social Media & Influencer Manager
PURPLE
London, UK
- →Managed social media and influencer campaigns for fashion and lifestyle brands
- →Built creator partnerships and executed performance-driven content campaigns
- →Worked cross-functionally to deliver brand storytelling through influencer-led social content
Founder & Product Lead
Creata
London, UK (Remote)
- →Founded and directed product strategy, brand positioning and go-to-market for creator-economy platform
- →Led end-to-end product development from concept validation through MVP launch
- →Shaped product decisions using direct insight from creators, agencies and brand partners
- →Owned brand messaging, positioning and commercial strategy foundations
Portfolio
Campaign collaboration with influencer
Campaign content video - Creator collaboration
Miami Cocktail Co x Goop collaboration
Campaign content video - Brand collaboration
The Body Shop Edelweiss campaign
Campaign content video - Product showcase
Miami Cocktail Co beach lifestyle
Campaign content video - Lifestyle
Breitling luxury watch campaign
Motorcycle lifestyle behind-the-scenes
Tom Ford fragrance collaboration
Campaign content video - Luxury lifestyle
Beauty product campaign
Glen 20 germ protection campaign
MZ Skin luxury skincare
Glen 20 on the GO lifestyle shot
Luxury flat lay - MZ Skin, Estée Lauder, Prada
Campaign collaboration with influencer
Campaign content video - Creator collaboration
Miami Cocktail Co x Goop collaboration
Campaign content video - Brand collaboration
The Body Shop Edelweiss campaign
Campaign content video - Product showcase
Miami Cocktail Co beach lifestyle
Campaign content video - Lifestyle
Breitling luxury watch campaign
Motorcycle lifestyle behind-the-scenes
Tom Ford fragrance collaboration
Campaign content video - Luxury lifestyle
Beauty product campaign
Glen 20 germ protection campaign
MZ Skin luxury skincare
Glen 20 on the GO lifestyle shot
Luxury flat lay - MZ Skin, Estée Lauder, Prada
Campaign collaboration with influencer
Campaign content video - Creator collaboration
Miami Cocktail Co x Goop collaboration
Campaign content video - Brand collaboration
The Body Shop Edelweiss campaign
Campaign content video - Product showcase
Miami Cocktail Co beach lifestyle
Campaign content video - Lifestyle
Breitling luxury watch campaign
Motorcycle lifestyle behind-the-scenes
Tom Ford fragrance collaboration
Campaign content video - Luxury lifestyle
Beauty product campaign
Glen 20 germ protection campaign
MZ Skin luxury skincare
Glen 20 on the GO lifestyle shot
Luxury flat lay - MZ Skin, Estée Lauder, Prada
Skills & Expertise
Social & Influencer Strategy
Multi-Market Campaign Management
Account & Client Leadership
Creator Selection & Partnerships
Content Strategy & Optimization
Performance Measurement & Reporting
ROI Analysis & Attribution
Stakeholder Management
Brand Positioning & Messaging
Product Strategy & MVP Development
Cross-Functional Execution
Commercial Strategy
Go-to-Market Planning